Creating positive campaign side effects through PR
The best marketing approach is integrated – a concept our newest leader, Jessica Griffith, knows a thing or two about. Coming to PRECISIONeffect as SVP of Public Relations, Jessica has spent over a decade helping brands craft and amplify their story over multiple channels. Today, she shares why public relations (PR) is critical to every […]
Treating healthcare’s digital phobia
Meet Georgette Pascāle, the newest leader to join the PRECISIONeffect team! Georgette has over 15 years of experience working with healthcare brands to elevate their PR and social marketing efforts. In 2005, she founded her own communications agency, Pascāle Communications, and has seen tremendous success working with brands such as Lumenis, Glaukos, Johnson & Johnson, […]
Can we Tik-Tok our way out of a pandemic? A Q&A about Gen Z influencers, and where pharma can go next
First published in Pharmaceutical Executive. Americans 18-24 years old are one of the country’s most hesitant vaccine-eligible populations. In July, according to the CDC, only 42% of them had been fully vaccinated for COVID-19. How do pharma companies and governments walk the line of making it cool to get a vaccine? Might influencers be enough […]
Why pandemic-era social media fixes haven’t worked — and could backfire — in the complex case of ivermectin
First published in Digiday. From authoritative labels reminiscent of warnings on a late ’80s hip-hop CD to arbitrary account removals and ad rules that don’t seem to apply, there’s little evidence that current tech platform fixes are working to stop risky off-label use of ivermectin as a treatment for COVID-19. And it’s even less clear that […]
Seamless marketing: Pinpoint execution & agile adjustment
How to put plans into action with Lauren Westberg, EVP, Managing Director. This blog is part of a series on our data-driven discipline, INFLECTIONeffect. Once you understand who you’re trying to reach and the behaviors you need to overcome to drive adoption, what’s next? How do you leverage data to decide the best medium for […]
Bigger and Better Together: PRECISIONeffect Acquires Pascāle
Genuine collaboration between agencies isn’t always easy. When you find a partner who makes you better, you stick with them. And if you’re really lucky and determined, you add them to your family. We’ve added the Pascale team to ours – upping our offering with savvy medical public relations and unparalleled social media management. Pop […]
Innovation director puts new title to the test with virtual reality glasses and 3D cities in pharma marketing
First published on FiercePharma. PrecisionEffect’s recently promoted innovation director Simon Wilson has worked with big-time brands like L’Oreal and Diageo and in an earlier film career, with famed director Stanley Kubrick. He’s crafted pop-up breweries and put 25 can-can dancers on an elevated bridge for marketing efforts. But now his favorite place to be is in […]
PRECISIONeffect London Announces Creative Promotions
PRECISIONeffect, the industry’s only healthcare advertising agency dedicated to changing the standard of care, today announced the promotion of two long-term employees who have made significant and strategic contributions to client work from the London office. Simon Wilson Promoted to Innovation Director As innovation director at PRECISIONeffect, Wilson helps bring transformational ideas into practical reality across all agency […]
Digital transformation in biopharma
Would you like to have a view into key trends in the space of digital transformation and omnichannel excellence? Participate now in the Across Health’s Maturometer survey! For the last 13 years, Across Health (a global omnichannel engagement leader) has fielded the Maturometer, the most widely referenced research on the state of omnichannel in the […]
Can influencers get us vaxxed?
First published in MarketerHire. Influencer campaigns have done a lot. But can they make COVID-19 vaccines cool? We walked through the pros and cons of the White House’s new “influencer army” with an expert in the field. In July, only about 42% of Americans aged 18-24 had been fully vaccinated — making them one of the country’s […]
