The science, the MOA, the data—they may get the attention of an HCP or patient. But alone, they’re not enough to change thinking. Science plus emotion-humor-empathy-sensitivity is what changes minds. And behaviors. And viewing habits.
Because sometimes the science is about the heart. But the heart should always be part of the science.
We don’t call ourselves a digital agency. Because it’s simply evident, obvious, ingrained in every aspect of our business and our work. In fact, we find the word “digital” far too limiting.
We’re a how-do-we-reach-the-right-people-at-the-right time-in-the-right-place agency. An analyze-and-optimize agency. A do-it-in-a-way-that’s-never-been-done-before agency.
And while “digital” has become shorthand for the way those things are accomplished, we just think of it as another day at the office. Whether that office is virtual or not.