The audience needs to see and hear your science.

But they have to be touched by it, too.

The science, the MOA, the data—they may get the attention of an HCP or patient. But alone, they’re not enough to change thinking. Science plus emotion-humor-empathy-sensitivity is what changes minds. And behaviors. And viewing habits.

Because sometimes the science is about the heart. But the heart should always be part of the science.

Karin, Business Development Manager

Our sizzle reel: Work that’s both well done and rare.

We always optimize our work.
But sometimes it optimizes all of healthcare marketing.

We always optimize our work. But sometimes it optimizes all of healthcare marketing.

You wouldn’t say “digital social media” or “digital app.” So why “digital agency”?

Venn diagram with users at the center of PRECISIONeffect's healthcare marketing

We don’t call ourselves a digital agency. Because it’s simply evident, obvious, ingrained in every aspect of our business and our work. In fact, we find the word “digital” far too limiting.

We’re a how-do-we-reach-the-right-people-at-the-right time-in-the-right-place agency. An analyze-and-optimize agency. A do-it-in-a-way-that’s-never-been-done-before agency.

And while “digital” has become shorthand for the way those things are accomplished, we just think of it as another day at the office. Whether that office is virtual or not.


“I truly value what comes from our teams working together so closely. It’s like playing in a band, all of the instruments sound better together. I love riffing and seeing what we create.”

Ready to contact us?

Whether you’re looking for great work or want to help create it.

Beginning May 20, 2024, the Precision Value & Health family of brands is becoming Precision AQ.

Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life changing medicines. Our global offerings include:
  • Commercialization research, strategy and product planning
  • HEOR
  • Market access
  • Advertising, Branding & PR
  • Medical communications
  • Investor relations and external communications
  • Learning & development
  • Data and product solutions (Access Genius, Navigator365, OncoGenius, EHR Solutions, KOL/DOL Map)
Our name, which stands for Precision Access Quotient, reflects our approach to removing barriers – fusing together science (IQ, or Intelligence Quotient) and empathy (EQ, or Emotional Quotient). The result is “AQ: Access Quotient”, a critical ingredient in navigating the therapy-to-patient journey informed by data-driven analytics and insights. To find out more about our global services and our unified mission, to empower access to life-changing medicines for all, visit: Precision AQ

Accelerating clinical research and development through the combined power of trials, labs, and data science.

Demonstrating the value of life-science innovations with evidence and real-world expertise.