Why we never put media at the end of your marketing story.
We’re sure you’ve experienced it: Marketing presentations that invariably end with someone from Media explaining how they’ll take the creative work and make sure the right people see it.
At PRECISIONeffect Media, we don’t start at the end. Every step of the marketing journey is baked into our approach. And the resulting strategy takes it all into account.
Perhaps that’s because our people have been planners, buyers, and strategists themselves. Or maybe it’s because we work hand-in-hand with brand strategy, so we don’t just appear out of nowhere for the final execution.
We partner with our own analytics team and our clients to ensure that we’ve met your needs with actionable results. We test, we learn, we optimize and look at the facts before we make decisions.
And we team up with vendors on the cutting edge of technology, performing omnichannel pull-through, next best action, and getting to that holy grail of ROI (in our world, script lift).
The more unique the target, the more fun we have pulling together a media strategy. One that’s not the end of your marketing story, but the beginning of remarkable possibilities.
VP, Media & Engagement
Slick media smarts without the attitude.
Associate Director, Media & Engagement
Glossy swinging hair sits atop a head for numbers, eyes for opportunity.
PRECISIONeffect Media believes that great content is useless if it doesn’t get consumed by your target audience. Often that means going beyond the obvious.
Elevate your hit rate.