Navigator365™ Core harnesses the voice of your audience

Then informs a better way to engage them.

arrow right

Dial up the right channel, frequency, content, and media according to the right people.

You don’t have to wonder about the best ways to engage your physician audience. We’ve surveyed over 65,000 doctors over the past few years, and they’ve told us.

Navigator365Core reveals their channel preferences across 15+ therapeutic areas. It all adds up to over 50 million data points, synthesized into valuable insights and made accessible in a highly interactive online platform. And it’s there at your fingertips, to inform your brand planning and omnichannel efforts.

Before launch or annual brand planning, learn more about Navigator365Core

Insight rooted in physician preference powers a truly personalized omnichannel experience.

  • Communication preferences of your target audience
  • Which channels your target audience most often interacts with
  • The impact of channels on your target audience’s prescribing behavior
  • The optimal channel, content, and media mix to create an unparalleled customer experience
  • How to optimize your media spend by identifying the best third-party media

Up-to-date data for uniquely actionable research.

Channels evolve, and so does physician sentiment. That’s why Navigator365™ Core provides a dynamic picture of your market. With over 15,000 healthcare providers surveyed annually in the United States and 20 other countries, and covering multiple therapeutic areas, you get the current look you need and can plan based on your audience’s preferences.

  • Cardiologist
  • Dermatologist
  • Dietician
  • Endocrinologist
  • General Practitioner
  • Hematologist
  • Infectiologist
  • Intensivist
  • Nephrologist
  • Neurologist
  • Oncologist
  • Pediatrician
  • Psychiatrist
  • Pulmonologist
  • Rheumatologist
  • Urologist

The data quality is very good and I use it on all my launches. It has really helped me and my team identify the best way to interact with our customer.

MCQ: The baseline measure that’ll make you wonder what you ever did without it.

In developing your go-to-market strategy, there’s an ever-growing number of channels to choose from. So how do you know which to favor? How do you compare one to the other? Navigator365™ assesses more than 50 channels for reach and impact, then uses a face-to-face rep visit as a reference point.

Does a particular tactic have more or less reach than a rep visit?

Does it have more or less impact than a rep visit?

This is a channel’s MCQ score, or multichannel equivalency. Simply put, with MultiChannel eQuivalency, we set the impact value of a face-to-face rep visit to 1 and recalibrate all other channels. Once you know these values, you can start to mix.

Questions so far?

Navigator365™ has become a critical part in the tactical planning of our marketing activities, as it’s easy to consider trade offs between different channels.

Analyze, plan, then track.

Insight rooted in physician preference powers a truly personalized omnichannel experience.

Navigator365™ provides the tools you need to get started, execute, then see your efforts through to completion. 

Navigator365Planner is the complimentary companion tool that helps you translate your omnichannel engagement strategy in a robust plan. 

Navigator365Core lets you access your reports and analyze the data yourself with interactive power tools.

Navigator365Tracker is another complimentary companion tool that measures your campaign for impact.

Equivalence maps

Performance maps

Consolidated sets

Head to head

Third-party media


Time trends


We all have
channel preferences.

If video is yours, this quick explainer gives you a closer look at the capabilities of Navigator365™.

Book a 30-minute call with one of our omnichannel experts.

And learn how you can improve your brand’s omnichannel leadership and customer experience versus your most direct competitors.

Beginning May 20, 2024, the Precision Value & Health family of brands is becoming Precision AQ.

Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life changing medicines. Our global offerings include:
  • Commercialization research, strategy and product planning
  • HEOR
  • Market access
  • Advertising, Branding & PR
  • Medical communications
  • Investor relations and external communications
  • Learning & development
  • Data and product solutions (Access Genius, Navigator365, OncoGenius, EHR Solutions, KOL/DOL Map)
Our name, which stands for Precision Access Quotient, reflects our approach to removing barriers – fusing together science (IQ, or Intelligence Quotient) and empathy (EQ, or Emotional Quotient). The result is “AQ: Access Quotient”, a critical ingredient in navigating the therapy-to-patient journey informed by data-driven analytics and insights. To find out more about our global services and our unified mission, to empower access to life-changing medicines for all, visit: Precision AQ

Accelerating clinical research and development through the combined power of trials, labs, and data science.

Demonstrating the value of life-science innovations with evidence and real-world expertise.