Omnichannel should align content seamlessly across platforms.

But without inflection points, it’s just a patchwork quilt.

While omnichannel is the word de jour in marketing, it’s been part of our quiver for some time. Long enough to know that simply blanketing an HCP or patient with messages across platforms isn’t efficient or effective.

Our vision of omnichannel was developed and optimized to drive adoption of your brand.

And that can only be achieved through the data-driven discipline of leveraging critical inflection points throughout the process. Something we call:


Here’s how we do it.

First, we build.

Then, we activate.

PRECISIONeffect President Carolyn Morgan, sits down with agency leaders to discuss the elements and benefits of omnichannel marketing.

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Personalize your brand for all your audiences.

Beginning May 20, 2024, the Precision Value & Health family of brands is becoming Precision AQ.

Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life changing medicines. Our global offerings include:
  • Commercialization research, strategy and product planning
  • HEOR
  • Market access
  • Advertising, Branding & PR
  • Medical communications
  • Investor relations and external communications
  • Learning & development
  • Data and product solutions (Access Genius, Navigator365, OncoGenius, EHR Solutions, KOL/DOL Map)
Our name, which stands for Precision Access Quotient, reflects our approach to removing barriers – fusing together science (IQ, or Intelligence Quotient) and empathy (EQ, or Emotional Quotient). The result is “AQ: Access Quotient”, a critical ingredient in navigating the therapy-to-patient journey informed by data-driven analytics and insights. To find out more about our global services and our unified mission, to empower access to life-changing medicines for all, visit: Precision AQ

Accelerating clinical research and development through the combined power of trials, labs, and data science.

Demonstrating the value of life-science innovations with evidence and real-world expertise.