They say it takes 10,000 hours to become an expert at something.

We say that’s a pretty low bar.

PRECISIONeffect is filled with experts. Not the garden-variety 10,000-hour kind. But people who have spent a lifetime honing their skills. Building brands, creating experiences, ensuring adoption.

Some measure expertise in hours. We measure it in minds changed, clients satisfied, treatments successfully launched.

Dave Wall, VP, Creative Director

Data types used in PRECISIONeffect's evidence-based healthcare marketing

Our approach is to foster a bias for consumption. A method we borrowed from the world’s great restaurants.

If a meal isn’t served to the right table at the right time, it doesn’t get consumed. Neither does content.

We foster a bias for consumption with messaging that’s not just compelling. It also shows up when and where your audience needs to see it. Then we observe, measure, adjust the ingredients.

Until your customers not only order but make new reservations. And you become more than part of the dinner conversation. You become part of people’s lives.

Capability vs Expertise.

One is acceptable, except to the other.

Capability is an important first step. But it takes talent, drive, and experience before one becomes skilled, accomplished, an expert at that capability. We have many capable singers, painters, cooks, and surfers at PRECISIONeffect. But these are our areas of expertise:

Capability vs Expertise. One is acceptable, except to the other.

Capability is an important first step. But it takes talent, drive, and experience before one becomes skilled, accomplished, an expert at that capability. We have many capable singers, painters, cooks, and surfers at PRECISIONeffect. But these are our areas of expertise:

Building the brand

Convergence of creative and medical strategy

FRONTview strategic planning platform

Global brand stewardship and executional excellence

Creating the experience

UX, digital, media, and social strategies

Interactive development

PRECISIONeffect Productions

Ensuring adoption

Evidence-based targeting and tactical planning

Payer communications

Analytics and Insights

Our offices are in the U.S. and London. But the way they work together borders on seamless.

Boston and London team up to launch a kidney disease therapy in Germany. Los Angeles and London introduce a breast cancer treatment in multiple countries. London produces a global campaign for a genetic condition, then works with Boston to introduce the therapy in the United States.

While there may be a large pond that separates us physically, it’s not vast enough to stop the smooth, continuous connectivity between Boston and London, London and Los Angeles.

Work is localized and translated seamlessly. Shared digital platforms provide easy access across offices, then around the world. Medical, creative, and media expertise isn’t just shared, but unified.

Multinational clients enjoy the ease of one-agency management. And a world of HCPs and patients benefit.

Pie chart of employees in PRECISIONeffect's Boston, Los Angeles, and London offices

Impact to the 6th Power. It’s what happens when you’re related to geniuses.

Everything we are as an agency and culture is based—and built—around teams. Bringing together contrasting and unique talents to achieve distinctive work, and outstanding results.

You can see and feel it within our walls, both physical and virtual. But to meet and exceed the scope of needs you may have, we often reach out beyond those walls.

To our collaborative cousins in payer and market access. Our blood relatives in medical education. Our siblings in data management, analytics, and customer engagement.

We also have close kin for HEOR strategies that generate critical economic data to strengthen novel innovations. And partners who support the build-out of commercial infrastructure—from global pricing and specialty distribution to access strategy.

Our family’s expertise across cell and gene therapies is unparalleled. And now our clients can tap into that super-multidisciplinary team through our Precision ADVANCE collective.

You can have that power, too.

beau

“Two things stand out to me. One, I am in the presence of brilliance daily. And two, I am surrounded by passion and joy. It’s a charmed environment.”