PRECISIONeffect London Announces Creative Promotions

Simon Wilson, Innovation Director and Liz Spencer, Creative Director

PRECISIONeffect, the industry’s only healthcare advertising agency dedicated to changing the standard of care, today announced the promotion of two long-term employees who have made significant and strategic contributions to client work from the London office.

Simon Wilson Promoted to Innovation Director
As innovation director at PRECISIONeffect, Wilson helps bring transformational ideas into practical reality across all agency client work. He will be responsible for enriching the customer experience for the full array of digital and immersive tactics. Wilson has long demonstrated a unique ability to sit right at the nexus of creativity and technology, identifying when and how purposeful innovation can enhance physician education and the patient experience. Whether it’s running workshops to help clients create innovation or bringing new technology to bear on old problems, creativity, technology and innovation are at the heart of what he does. His recent efforts included using 360-degree video to deliver an immersive laboratory experience, creating memorable learning moments in rare disease with augmented reality, making doctors feel ill with Google Cardboard and crafting a 3-dimensional city for Alzheimer’s disease.

Wilson’s contributions have won numerous awards and have been instrumental in advancing digital transformation in European pharma. He has been instrumental in one of the most effective global campaigns for the flu vaccine, produced step changes in representative e-detailing and developed some of the most advanced patient support programmes with tens of thousands of users.

“We are absolutely thrilled with Simon taking on the role of innovation director,” said Paul Balagot, chief experience officer at PRECISIONeffect. “Simon’s rare vision and ability to apply technological and creative advances to improve the health experience for HCPs and patients is remarkable.”

Elizabeth Spencer Promoted to Creative Director, London Office
Spencer is a 20-year veteran who, along with delivering high-quality creative work and thinking, has been the driving force behind many innovative, digital-forward campaigns out of PRECISIONeffect’s London office. A recent standout campaign includes her work for the highly successful effort to vaccinate UK boys against the HPV virus, which was recognized for two PM Society digital awards. Spencer steps into a strategic role where she will set standards for creativity, provide input and collaborate with teams to bring a new level of original vision to client work.

“Liz is a fiercely passionate creative that cares deeply about everything from the big concepts to the tiny details,” said Wilson. “She creates strong and challenging conceptual work that both communicates and excites clients, and she is excellent at running alongside and supporting the creative team day to day. Her promotion is well-deserved, and I can’t wait to see what she will do next.”


“Every day we are working towards changing the standard of care for both patients and HCPs. Not everyone can say they help to change lives in their job, and I am proud to say we do!”

Beginning May 20, 2024, the Precision Value & Health family of brands is becoming Precision AQ.

Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life changing medicines. Our global offerings include:
  • Commercialization research, strategy and product planning
  • HEOR
  • Market access
  • Advertising, Branding & PR
  • Medical communications
  • Investor relations and external communications
  • Learning & development
  • Data and product solutions (Access Genius, Navigator365, OncoGenius, EHR Solutions, KOL/DOL Map)
Our name, which stands for Precision Access Quotient, reflects our approach to removing barriers – fusing together science (IQ, or Intelligence Quotient) and empathy (EQ, or Emotional Quotient). The result is “AQ: Access Quotient”, a critical ingredient in navigating the therapy-to-patient journey informed by data-driven analytics and insights. To find out more about our global services and our unified mission, to empower access to life-changing medicines for all, visit: Precision AQ

Accelerating clinical research and development through the combined power of trials, labs, and data science.

Demonstrating the value of life-science innovations with evidence and real-world expertise.