ChatGPT and generative AI land in pharma marketing with sense of awe — and plenty of caution

AI-feature-Credit-Kathy-Wong
Illustration: Assistant Editor Kathy Wong for Endpoints News

AI has arrived and the Pharma industry needs to step enthusiastically into the future while building guiderails and protocols to keep the output both factual and safe. Generative AI is bringing great leaps forward in generating content at speed and volume and both agencies and pharma companies can benefit provided that they understand the risks. Our Innovation Director Simon Wilson explains some of the issues and shares his experience (and his most recent avatar) in this discussion with Endpoints News (subscription required).

Hands

“Every day we are working towards changing the standard of care for both patients and HCPs. Not everyone can say they help to change lives in their job, and I am proud to say we do!”

Beginning May 20, 2024, the Precision Value & Health family of brands is becoming Precision AQ.

Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life changing medicines. Our global offerings include:
  • Commercialization research, strategy and product planning
  • HEOR
  • Market access
  • Advertising, Branding & PR
  • Medical communications
  • Investor relations and external communications
  • Learning & development
  • Data and product solutions (Access Genius, Navigator365, OncoGenius, EHR Solutions, KOL/DOL Map)
Our name, which stands for Precision Access Quotient, reflects our approach to removing barriers – fusing together science (IQ, or Intelligence Quotient) and empathy (EQ, or Emotional Quotient). The result is “AQ: Access Quotient”, a critical ingredient in navigating the therapy-to-patient journey informed by data-driven analytics and insights. To find out more about our global services and our unified mission, to empower access to life-changing medicines for all, visit: Precision AQ

Accelerating clinical research and development through the combined power of trials, labs, and data science.

Demonstrating the value of life-science innovations with evidence and real-world expertise.