Opinion: A gray box warning for healthcare marketing

Grey box warning - side effects may include feeling incredibly fulfilled when helping to change the standard of care. PRECISIONeffect.

A recent AdAge piece noted how Big Pharma had “become one of the sexiest jobs in advertising,” by offering a safe space for creatives who want to rake in “easy” money. Some interviewed suggested healthcare creatives were complacent professionals looking for a low-pressure environment and hand-out paychecks. Our Chief Creative Officer, Deborah Lotterman, tackles this […]

People, patients, or assets? Why your pharma marketing strategy may not work

Light bulb question mark sketch

First published on PharmaLive.By: Pam Caputo, Associate VP, Media & Engagement Are you focusing on people, patients, or assets? Yes, there is a right answer, but it’s surprising how few people get it right today. Too many times, pharma marketers start by first worrying about what they can or can’t say about a drug that […]

#WFH diaries: Carolyn Morgan of PRECISIONeffect

Carolyn Morgan and family - work from home diaries

First published on Muse by Clio. With no end in sight for the coronavirus pandemic, most folks are still working from home. We’re continuing to check in with marketing professionals to see how they’re faring. Below, we chat with Carolyn Morgan, president of PRECISIONeffect, an agency working with healthcare companies to change the standards of […]

“Time for self-reflection.” With Charlie Katz & Carolyn Morgan

Self reflection

First published on Thrive Global. As part of my series about the “How Business Leaders Plan To Rebuild In The Post COVID Economy”, I had the pleasure of interviewing Carolyn Morgan. Carolyn is the President of PRECISIONeffect, the nation’s only advertising agency working with innovative healthcare companies to change the standards of care. In addition to […]

2 minutes with Deborah Lotterman, Chief Creative Officer

Deborah Lotterman

First published on Muse by Clio. Over 20 years in healthcare marketing, spanning virtually every specialty in pharmaceuticals, medical devices and diagnostics, Deborah Lotterman has helped develop award-winning campaigns for companies including Abbott Nutrition, AbbVie, ARIAD Pharmaceuticals, Auxilium Pharmaceuticals, BioMarin, Cubist Pharmaceuticals, Exact Sciences, Johnson & Johnson, Kaleo Pharmaceuticals, MEDA, Multiple Myeloma Research Foundation, Shire, Takeda Pharmaceuticals […]