Precision Value & Health snaps up Across Health

Carolyn Morgan, EVP of Physician and Patient Engagement at Precision Value & Health

First published on MM+M. As part of an effort to turbocharge its omnichannel platforms and digital transformation offering, Precision Value & Health is acquiring engagement consultancy Across Health, PV&H announced Wednesday. A consultancy based in Belgium, Across Health specializes in omnichannel strategy within the life-sciences space. Until now, the company’s footprint has mostly been limited […]

Now that COVID-19 vaccines have been approved, it’s our turn healthcare communicators

Syringe and vial

First published on PMLive.By: Sophie Morson, VP, Brand Strategy No one will ever deny that 2020 was an unprecedented year for our industry. Dedicated clinical teams working around the clock. Researchers exploring every possible defense. A global army of medics, administrators, and their auxiliary teams conducting clinical trials. All of this work came to fruition when […]

Solving real problems from the depths of the technology echo chamber

Laptop

First published on Clinical Research News.By: Paul Balagot, Chief Experience Officer Much is said about how technology can transform healthcare with countless technologies being explored and used like machine learning, IoT, wearables, biosensors, natural-language processing, and digital therapeutics. The healthcare technology field is extensive and can create an echo chamber that challenges marketers to figure out […]

The five-step, rare disease-ready checklist

Check list

First published on PMLive.By: Kevin Flynn, SVP, Director of Medical Services and Jaime Cohen, Director, Brand Strategy Rare disease is where innovation happens, and it’s often driven by emerging biotechs launching their first brand. The commercial teams supporting them are staffed by big pharma expatriates who now have to dream big with small teams and smaller […]

Chief Experience Officers with Paul Balagot

First published on PharmaVOICE. By: Paul Balagot, Chief Experience Officer Utility as a Metric In this position, you need one person dedicated and accountable to what I think of as the important metric of the user experience – utility. Utility is the metric that drives me daily; our clients live and die by it. I […]

Opinion: A gray box warning for healthcare marketing

Grey box warning - side effects may include feeling incredibly fulfilled when helping to change the standard of care. PRECISIONeffect.

A recent AdAge piece noted how Big Pharma had “become one of the sexiest jobs in advertising,” by offering a safe space for creatives who want to rake in “easy” money. Some interviewed suggested healthcare creatives were complacent professionals looking for a low-pressure environment and hand-out paychecks. Our Chief Creative Officer, Deborah Lotterman, tackles this […]

People, patients, or assets? Why your pharma marketing strategy may not work

Light bulb question mark sketch

First published on PharmaLive.By: Pam Caputo, Associate VP, Media & Engagement Are you focusing on people, patients, or assets? Yes, there is a right answer, but it’s surprising how few people get it right today. Too many times, pharma marketers start by first worrying about what they can or can’t say about a drug that […]

#WFH diaries: Carolyn Morgan of PRECISIONeffect

Carolyn Morgan and family - work from home diaries

First published on Muse by Clio. With no end in sight for the coronavirus pandemic, most folks are still working from home. We’re continuing to check in with marketing professionals to see how they’re faring. Below, we chat with Carolyn Morgan, president of PRECISIONeffect, an agency working with healthcare companies to change the standards of […]

“Time for self-reflection.” With Charlie Katz & Carolyn Morgan

Self reflection

First published on Thrive Global. As part of my series about the “How Business Leaders Plan To Rebuild In The Post COVID Economy”, I had the pleasure of interviewing Carolyn Morgan. Carolyn is the President of PRECISIONeffect, the nation’s only advertising agency working with innovative healthcare companies to change the standards of care. In addition to […]