Data-driven PR campaigns, not puff pieces, reach clients’ goals

Jessica Griffith, SVP, Public Relations

First published in PRWeek. For companies to precisely attract the customers and investors they need, their integrated communications plan should be built on a foundation of data-driven PR.  Social media and traditional advertising are as important as ever to reach wide audiences by distilling messages into brand imagery and concise, actionable points. Data-driven PR has […]

Response: Omnichannel treats doctors like the consumers they are

Female doctor sitting at desk with headphones and laptop

The news that Pfizer is reducing its U.S. sales staff made headlines, particularly in light of the company’s current position in the market and its healthy revenue backed by the success of its COVID-19 vaccine.  But if we look across the industry, this news is not surprising and represents a growing movement within healthcare. The […]

Will 2022 be the year of pharma’s digital opinion leaders?

Christian Rodgers, Senior Vice President, Social Media

First published in PRWeek. Social media, once considered “off limits” for pharma, is now a must-have in the communications mix. One of the most compelling reasons for pharma to adopt social media is simply its efficiency for matching branded marketing messages with targeted audiences. There are limited marketing channels available for pharma to reach physicians […]

Q&A with SVP, Innovation: Simon Wilson

Assortment of question marks

First published in PMLive. What gets you out of bed in the morning? FOMO (the fear of missing out). There is an urgency to that kind of daily approach. Today could be the day you discover something amazing, so get up! What’s the best thing about working in healthcare comms? That’s easy, the opportunity to […]

Changing the standard of care through social media

Phone with social media engagement icons

“Status Quo = Not Me” reads Christian Rodgers’, one of PRECISIONeffect’s newest leaders, LinkedIn profile. And he couldn’t be more truthful. For years, Christian has worked to bring healthcare and pharmaceutical brands into the digital fold through organic and paid social media. What was once considered “off limits” for brands in this sector is now […]

Creating positive campaign side effects through PR

Balloons with smiley faces indicating positivity

The best marketing approach is integrated – a concept our newest leader, Jessica Griffith, knows a thing or two about. Coming to PRECISIONeffect as SVP of Public Relations, Jessica has spent over a decade helping brands craft and amplify their story over multiple channels. Today, she shares why public relations (PR) is critical to every […]

Treating healthcare’s digital phobia

Hand holding pills with social media icons

Meet Georgette Pascāle, the newest leader to join the PRECISIONeffect team! Georgette has over 15 years of experience working with healthcare brands to elevate their PR and social  marketing efforts. In 2005, she founded her own communications agency, Pascāle Communications, and has seen tremendous success working with brands such as Lumenis, Glaukos, Johnson & Johnson, […]