Moving the needle: Identifying inflection points
A deeper dive into behavioral mapping with Kunsan Kim, SVP Brand Strategy, Planning. This blog is part of a series on our new data-driven platform, INFLECTIONeffect. Think about the last purchase you made. Why did you choose that brand or product? Are you confident in your decision? Did you see an ad or learn about […]
The devil is in the details: Drilling down your audience
An inside look into INFLECTIONeffect’s superior audience targeting capabilities with Pam Caputo, Associate VP of Media & Engagement. This blog is part of a series on our new data-driven platform, INFLECTIONeffect. A great campaign, email, or social media post won’t generate business results if the right users don’t see it. When it comes to bringing […]
PM360 ELITE 2021 Mentor – Lauren Westberg
First published on PM360. Building a Strong Team Lauren Westberg is proud of how much people love working at PRECISIONeffect. She has made it her goal to ensure the company hires the right people and then lets them excel. She knows that building relationships with the staff is what keeps people happy, keeps pushing them […]
Introducing Navigator365
Now is the time to start reimagining the future of customer engagement. We’re excited to announce that Precision Value & Health recently acquired Across Health, a global omnichannel engagement leader. One of their widely acclaimed assets is the feature-rich, cloud-based Navigator365 customer engagement analytics platform. This industry-leading, unique body of actionable data is your “license […]
A welcome bit of change
By: Jack DeManche, Associate Director of Digital Strategy Forget the pandemic – in the past year, we have witnessed overdue and historical shifts in awareness and action on social justice, inclusion, and accessibility. As a digital native, I can’t help but believe the internet and social media have been critical agents of the change. Some […]
Precision Value & Health snaps up Across Health
First published on MM+M. As part of an effort to turbocharge its omnichannel platforms and digital transformation offering, Precision Value & Health is acquiring engagement consultancy Across Health, PV&H announced Wednesday. A consultancy based in Belgium, Across Health specializes in omnichannel strategy within the life-sciences space. Until now, the company’s footprint has mostly been limited […]
Now that COVID-19 vaccines have been approved, it’s our turn healthcare communicators
First published on PMLive.By: Sophie Morson, VP, Brand Strategy No one will ever deny that 2020 was an unprecedented year for our industry. Dedicated clinical teams working around the clock. Researchers exploring every possible defense. A global army of medics, administrators, and their auxiliary teams conducting clinical trials. All of this work came to fruition when […]
Solving real problems from the depths of the technology echo chamber
First published on Clinical Research News.By: Paul Balagot, Chief Experience Officer Much is said about how technology can transform healthcare with countless technologies being explored and used like machine learning, IoT, wearables, biosensors, natural-language processing, and digital therapeutics. The healthcare technology field is extensive and can create an echo chamber that challenges marketers to figure out […]
The five-step, rare disease-ready checklist
First published on PMLive.By: Kevin Flynn, SVP, Director of Medical Services and Jaime Cohen, Director, Brand Strategy Rare disease is where innovation happens, and it’s often driven by emerging biotechs launching their first brand. The commercial teams supporting them are staffed by big pharma expatriates who now have to dream big with small teams and smaller […]
Chief Experience Officers with Paul Balagot
First published on PharmaVOICE. By: Paul Balagot, Chief Experience Officer Utility as a Metric In this position, you need one person dedicated and accountable to what I think of as the important metric of the user experience – utility. Utility is the metric that drives me daily; our clients live and die by it. I […]
