This Medical Moment Episode 5 – The INFLECTIONeffect

For decades, the holy grail in healthcare marketing was the pharma rep-physician meeting. In today’s world, these meetings are increasingly harder to come by, creating a need for brands to find new avenues for reaching HCPs and sharing information. That’s where PRECISIONeffect’s latest innovation, INFLECTIONeffect, comes in.

Now, marketers can identify the most valuable points in a commercial journey that will drive better decision making and, ultimately, accelerate adoption of novel therapies that change the standard of care. Precise targeting, behavioral mapping, personalized execution and optimization insights specifically designed for healthcare, pharmaceutical, and biotechnology marketers is now available through PRECISIONeffect.

President Carolyn Morgan invites PRECISIONeffect team members to discuss:

  • How the right data can make your campaigns more efficient and effective
  • What’s included in our data-driven discipline, INFLECTIONeffect
  • Special features designed specifically for healthcare, pharma, and biotech marketers

Learn how precise targeting, behavior mapping, execution and optimization can foolproof your commercial plan during This Medical Moment with Lauren Westberg, Fonny Schenck and Pam Caputo.

Want to dive deeper into Navigator365? Watch the Introducing Navigator365 video.

Never Miss a Medical Moment

The most extraordinary moments in medicine are happening right now, but will these innovations get the opportunity to change lives?

Stay in the know and be the first to watch new episodes of This Medical Moment.


Advancements are happening in every corner of medicine. Brilliant new innovations are upending traditional thinking and power structures in the development of treatments and the delivery of care.

Join Carolyn Morgan in This Medical Moment and learn how others are overcoming the obstacles. She will be joined by guests who are leading critical changes in the standards of care.

What’s coming next? Find out. In a moment.

Beginning May 20, 2024, the Precision Value & Health family of brands is becoming Precision AQ.

Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life changing medicines. Our global offerings include:
  • Commercialization research, strategy and product planning
  • HEOR
  • Market access
  • Advertising, Branding & PR
  • Medical communications
  • Investor relations and external communications
  • Learning & development
  • Data and product solutions (Access Genius, Navigator365, OncoGenius, EHR Solutions, KOL/DOL Map)
Our name, which stands for Precision Access Quotient, reflects our approach to removing barriers – fusing together science (IQ, or Intelligence Quotient) and empathy (EQ, or Emotional Quotient). The result is “AQ: Access Quotient”, a critical ingredient in navigating the therapy-to-patient journey informed by data-driven analytics and insights. To find out more about our global services and our unified mission, to empower access to life-changing medicines for all, visit: Precision AQ

Accelerating clinical research and development through the combined power of trials, labs, and data science.

Demonstrating the value of life-science innovations with evidence and real-world expertise.