This Medical Moment Episode 3 – Out-of-the-Box Cancer Screening
Each year, 110 million people worldwide should be screened for colon cancer. 45 million avoid it. Exact Sciences is helping to change this narrative with their novel at-home cancer screening kit, Cologuard.
Led by CEO Kevin Conroy, they’ve helped screen over 5 million people to date. Furthermore, they’ve successfully commercialized their novel product with 50% of HCP doctors having ordered a Cologuard test. What are the secrets to Kevin’s and Exact Sciences’ success? Find out during This Medical Moment.
PRECISIONeffect President Carolyn Morgan sits down with Kevin Conroy to discuss:
- The success story of Cologuard
- Three things you need to gain HCP buy-in
- How advertising doubled orders of Cologuard in just ten weeks
- Kevin’s advice for healthcare entrepreneurs
- What’s in store for Cologuard