This Medical Moment Episode 8 – White Space Warrior

Kathy Giusti, Founder and Chief Mission Officer, MMRF

At the age of 37, Kathy Giusti was diagnosed with Multiple Myeloma, a rare form of cancer. At the time, the disease was 100% fatal with few treatment options available. Diving deeper into her diagnosis and the disease, Kathy saw a “white space,” an opportunity to advance research and treatment for Multiple Myeloma. As a […]

Bigger and Better Together: PRECISIONeffect Acquires Pascāle

Pascale a PRECISIONeffect team

Genuine collaboration between agencies isn’t always easy. When you find a partner who makes you better, you stick with them. And if you’re really lucky and determined, you add them to your family.  We’ve added the Pascale team to ours – upping our offering with savvy medical public relations and unparalleled social media management. Pop […]

This Medical Moment Episode 7 – Exact-ly What is Next?

Exact Sciences - Forbes - iPhone and Computer Kevin Conroy, CEO of Exact Sciences, returns for a mini episode of This Medical Moment! In our first conversation with Kevin, we discussed the launch of Exact Sciences’ novel at-home colon cancer screening kit, Cologuard. To date, Cologuard has helped screen over 50 million people. Today, Kevin joins PRECISIONeffect to discuss what’s next for […]

Digital transformation in biopharma

Digital Transformation

Would you like to have a view into key trends in the space of digital transformation and omnichannel excellence? Participate now in the Across Health’s Maturometer survey! For the last 13 years, Across Health (a global omnichannel engagement leader) has fielded the Maturometer, the most widely referenced research on the state of omnichannel in the […]

This Medical Moment Episode 6 – Unlock Yourself

WHOOP Sleep Tracking Combining data-driven, “feed-forward” health insights with smart user experience has grown the Boston-based wearable company, WHOOP, from a training tool for the world’s greatest athletes to a device that empowers the everyday consumer to take action on their health. Covering sleep, strain and recovery, WHOOP shares the biometrics that play a role in everyday […]

This Medical Moment Episode 5 – The INFLECTIONeffect


For decades, the holy grail in healthcare marketing was the pharma rep-physician meeting. In today’s world, these meetings are increasingly harder to come by, creating a need for brands to find new avenues for reaching HCPs and sharing information. That’s where PRECISIONeffect’s latest innovation, INFLECTIONeffect, comes in. Now, marketers can identify the most valuable points […]

Introducing Navigator365

Navigator365 - Actionable insights for omnichannel strategy and execution

Now is the time to start reimagining the future of customer engagement. We’re excited to announce that Precision Value & Health recently acquired Across Health, a global omnichannel engagement leader. One of their widely acclaimed assets is the feature-rich, cloud-based Navigator365 customer engagement analytics platform. This industry-leading, unique body of actionable data is your “license […]

This Medical Moment Episode 4 – Gaming Therapy

Boy holding up Endeavor RX on iPad

Who said screen time was a bad thing? Meet the first FDA-approved prescription video game and digital therapeutic for children with ADHD, EndeavorRX, during our latest episode of This Medical Moment. PRECISIONeffect President Carolyn Morgan sits down with Meghan Rivera, Chief Marketing Officer and Head of Commercial at Akili Interactive, to discuss this novel breakthrough […]

This Medical Moment Episode 3 – Out-of-the-Box Cancer Screening

Cologuard at-home cancer screening test

Each year, 110 million people worldwide should be screened for colon cancer. 45 million avoid it. Exact Sciences is helping to change this narrative with their novel at-home cancer screening kit, Cologuard. Led by CEO Kevin Conroy, they’ve helped screen over 5 million people to date. Furthermore, they’ve successfully commercialized their novel product with 50% […]

This Medical Moment Episode 2 – Speed Reading the Brain

MRI brain imaging

Is it Parkinson’s Disease or Essential Tremor? For the 10 million people in the United States living with a tremor disorder, they’ll need brain imaging for proper diagnosis. But, there are issues with today’s imaging technology—it is time consuming (think hours). Likeminds developed an agent that can get you the same reading in minutes. PRECISIONeffect […]