This Medical Moment Episode 8 – White Space Warrior

Kathy Giusti, Founder and Chief Mission Officer, MMRF

At the age of 37, Kathy Giusti was diagnosed with Multiple Myeloma, a rare form of cancer. At the time, the disease was 100% fatal with few treatment options available. Diving deeper into her diagnosis and the disease, Kathy saw a “white space,” an opportunity to advance research and treatment for Multiple Myeloma. As a […]

This Medical Moment Episode 7 – Exact-ly What is Next?

Exact Sciences - Forbes - iPhone and Computer Kevin Conroy, CEO of Exact Sciences, returns for a mini episode of This Medical Moment! In our first conversation with Kevin, we discussed the launch of Exact Sciences’ novel at-home colon cancer screening kit, Cologuard. To date, Cologuard has helped screen over 50 million people. Today, Kevin joins PRECISIONeffect to discuss what’s next for […]

This Medical Moment Episode 6 – Unlock Yourself

WHOOP Sleep Tracking Combining data-driven, “feed-forward” health insights with smart user experience has grown the Boston-based wearable company, WHOOP, from a training tool for the world’s greatest athletes to a device that empowers the everyday consumer to take action on their health. Covering sleep, strain and recovery, WHOOP shares the biometrics that play a role in everyday […]

This Medical Moment Episode 5 – The INFLECTIONeffect


For decades, the holy grail in healthcare marketing was the pharma rep-physician meeting. In today’s world, these meetings are increasingly harder to come by, creating a need for brands to find new avenues for reaching HCPs and sharing information. That’s where PRECISIONeffect’s latest innovation, INFLECTIONeffect, comes in. Now, marketers can identify the most valuable points […]

This Medical Moment Episode 4 – Gaming Therapy

Boy holding up Endeavor RX on iPad

Who said screen time was a bad thing? Meet the first FDA-approved prescription video game and digital therapeutic for children with ADHD, EndeavorRX, during our latest episode of This Medical Moment. PRECISIONeffect President Carolyn Morgan sits down with Meghan Rivera, Chief Marketing Officer and Head of Commercial at Akili Interactive, to discuss this novel breakthrough […]

This Medical Moment Episode 3 – Out-of-the-Box Cancer Screening

Cologuard at-home cancer screening test

Each year, 110 million people worldwide should be screened for colon cancer. 45 million avoid it. Exact Sciences is helping to change this narrative with their novel at-home cancer screening kit, Cologuard. Led by CEO Kevin Conroy, they’ve helped screen over 5 million people to date. Furthermore, they’ve successfully commercialized their novel product with 50% […]

This Medical Moment Episode 2 – Speed Reading the Brain

MRI brain imaging

Is it Parkinson’s Disease or Essential Tremor? For the 10 million people in the United States living with a tremor disorder, they’ll need brain imaging for proper diagnosis. But, there are issues with today’s imaging technology—it is time consuming (think hours). Likeminds developed an agent that can get you the same reading in minutes. PRECISIONeffect […]

This Medical Moment Episode 1 – Facial Recognition in Rare Diseases

This medical moment

On average, a patient with a rare disease takes 4.8 years to find a correct diagnosis. For patients and families searching for answers, this wait can be agonizing. FDNA’s Face2Gene technology is helping to change the standard of care and shorten the time to diagnosis – all through the use of a smartphone. PRECISIONeffect President […]