This Medical Moment Episode 3 – Out-of-the-Box Cancer Screening

Each year, 110 million people worldwide should be screened for colon cancer. 45 million avoid it. Exact Sciences is helping to change this narrative with their novel at-home cancer screening kit, Cologuard.

Led by CEO Kevin Conroy, they’ve helped screen over 5 million people to date. Furthermore, they’ve successfully commercialized their novel product with 50% of HCP doctors having ordered a Cologuard test. What are the secrets to Kevin’s and Exact Sciences’ success? Find out during This Medical Moment.

PRECISIONeffect President Carolyn Morgan sits down with Kevin Conroy to discuss:

The success story of Cologuard
Three things you need to gain HCP buy-in
How advertising doubled orders of Cologuard in just ten weeks
Kevin’s advice for healthcare entrepreneurs
What’s in store for Cologuard

Never Miss a Medical Moment

The most extraordinary moments in medicine are happening right now, but will these innovations get the opportunity to change lives?

Stay in the know and be the first to watch new episodes of This Medical Moment.

This Medical Moment – Season 2, Episode 3 – Medical Influence Goes Digital

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This Medical Moment – Season 2, Episode 2 – Medicine Meets Media

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This Medical Moment – Season 2, Episode 1 – Brighter Outlook for Mental Health

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This Medical Moment Episode 8 – White Space Warrior

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This Medical Moment Episode 7 – Exact-ly What is Next?

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This Medical Moment Episode 6 – Unlock Yourself

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This Medical Moment Episode 5 – The INFLECTIONeffect

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This Medical Moment Episode 4 – Gaming Therapy

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This Medical Moment Episode 2 – Speed Reading the Brain

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This Medical Moment Episode 1 – Facial Recognition in Rare Diseases

Advancements are happening in every corner of medicine. Brilliant new innovations are upending traditional thinking and power structures in the development of treatments and the delivery of care.

Join Carolyn Morgan in This Medical Moment and learn how others are overcoming the obstacles. She will be joined by guests who are leading critical changes in the standards of care.

What’s coming next? Find out. In a moment.

Precision Medicine Group is an integrated team of experts in fields from advanced lab sciences to translational informatics and regulatory affairs, payer insights to marketing communications. Together, we help our pharmaceutical and life-sciences clients conquer product development and commercialization challenges in a rapidly evolving environment.

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