4 essential components of omnichannel
Omninsider: 4 essential components for omnichannel You know that the benefits of an omnichannel engagement approach exceed those of a multichannel plan. You know that omnichannel can deliver a superior customer experience. Omnichannel engagement (OCE) is the latest buzzword pharma marketers are clamoring for. But, it’s not enough to simply want it. Capitalizing on the […]
What’s the difference? Multichannel vs omnichannel
Omninsider: What’s the difference? Multichannel vs omnichannel If you asked most pharma marketers about their current digital marketing strategy, you’d likely hear some iteration of the ageold wisdom “be where your customers are.” This multichannel approach, where brands push their messaging and products across multiple channels, has been effective in helping pharma brands move in […]
What does omnichannel engagement in pharma mean?
Omninsider: What does omnichannel engagement in pharma mean? The rise of big data has changed everything we know about marketing, and retail has been at the forefront of what we now call omnichannel engagement (OCE), deploying targeted messages across strategically selected channels based on customer data. Their ability to quickly capture and capitalize on customer […]