Omninsider: What does omnichannel engagement in pharma mean?

The rise of big data has changed everything we know about marketing, and retail has been at the forefront of what we now call omnichannel engagement (OCE), deploying targeted messages across strategically selected channels based on customer data. Their ability to quickly capture and capitalize on customer data has led to a boom in e-commerce adoption, and many industries are looking to follow suit. Pharmaceuticals included.

If you’re feeling lost in this new pharma marketing landscape, fear not. In this white paper, we’ll share in simple terms:

  • OCE defined
  • An example of how a pharma brand may use an omnichannel approach
  • The benefits of investing in omnichannel capabilities
  • Common obstacles to address ahead of deploying an omnichannel strategy

Download our free white paper to discover the power of OCE and how it’s transforming the marketing landscape.

Omninsider Issue 1

“Every day we are working towards changing the standard of care for both patients and HCPs. Not everyone can say they help to change lives in their job, and I am proud to say we do!”

Beginning May 20, 2024, the Precision Value & Health family of brands is becoming Precision AQ.

Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life changing medicines. Our global offerings include:
  • Commercialization research, strategy and product planning
  • HEOR
  • Market access
  • Advertising, Branding & PR
  • Medical communications
  • Investor relations and external communications
  • Learning & development
  • Data and product solutions (Access Genius, Navigator365, OncoGenius, EHR Solutions, KOL/DOL Map)
Our name, which stands for Precision Access Quotient, reflects our approach to removing barriers – fusing together science (IQ, or Intelligence Quotient) and empathy (EQ, or Emotional Quotient). The result is “AQ: Access Quotient”, a critical ingredient in navigating the therapy-to-patient journey informed by data-driven analytics and insights. To find out more about our global services and our unified mission, to empower access to life-changing medicines for all, visit: Precision AQ

Accelerating clinical research and development through the combined power of trials, labs, and data science.

Demonstrating the value of life-science innovations with evidence and real-world expertise.