Omninsider: 4 essential components for omnichannel

You know that the benefits of an omnichannel engagement approach exceed those of a multichannel plan. You know that omnichannel can deliver a superior customer experience. Omnichannel engagement (OCE) is the latest buzzword pharma marketers are clamoring for. But, it’s not enough to simply want it.

Capitalizing on the great value of OCE requires upfront strategic thinking and investments, and often a shift in an organization’s approach and mindset—especially when it comes to data strategy.

Our team has identified four key components to leveraging an omnichannel approach for your pharma brand. In this white paper, we’ll talk all about:

  • Segmentation
  • Modular content
  • Channel choice
  • Marketing technology

Download our free white paper and ensure your team is equipped to deliver a true omnichannel experience.


“Every day we are working towards changing the standard of care for both patients and HCPs. Not everyone can say they help to change lives in their job, and I am proud to say we do!”

Beginning May 20, 2024, the Precision Value & Health family of brands is becoming Precision AQ.

Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life changing medicines. Our global offerings include:
  • Commercialization research, strategy and product planning
  • HEOR
  • Market access
  • Advertising, Branding & PR
  • Medical communications
  • Investor relations and external communications
  • Learning & development
  • Data and product solutions (Access Genius, Navigator365, OncoGenius, EHR Solutions, KOL/DOL Map)
Our name, which stands for Precision Access Quotient, reflects our approach to removing barriers – fusing together science (IQ, or Intelligence Quotient) and empathy (EQ, or Emotional Quotient). The result is “AQ: Access Quotient”, a critical ingredient in navigating the therapy-to-patient journey informed by data-driven analytics and insights. To find out more about our global services and our unified mission, to empower access to life-changing medicines for all, visit: Precision AQ

Accelerating clinical research and development through the combined power of trials, labs, and data science.

Demonstrating the value of life-science innovations with evidence and real-world expertise.