Omninsider: What's the difference? Multichannel vs omnichannel

If you asked most pharma marketers about their current digital marketing strategy, you’d likely hear some iteration of the ageold wisdom “be where your customers are.”

This multichannel approach, where brands push their messaging and products across multiple channels, has been effective in helping pharma brands move in the right direction—after all, 72 percent of consumers prefer to connect with businesses through various marketing channels—but these efforts may still fall short in steering brands to their intended destination: adoption.

There is a strong call for pharma brands to do better: only 42 percent of HCPs reported they’re satisfied with biopharma’s digital marketing efforts. It’s a scenario that demands omnichannel engagement.

In this white paper, we’ll dive into:

  • The differences between multichannel and omnichannel marketing
  • Examples of multichannel and omnichannel marketing plans used in pharma
  • Why an omnichannel approach is more strategic
  • for pharma brands. Discover how an integrated, coordinated ecosystem can deliver the personalized experiences that drive adoption.

Don’t miss out on the insights you need to take your commercial strategy to the next level.

Download our free white paper and discover how an integrated, coordinated ecosystem can deliver the personalized experiences that drive adoption for your brand.


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