Pharma should start getting versed in meta
First published in fiercepharma. Jack DeManche sees a great future for pharma in the metaverse. (PRECISIONeffect ) As the metaverse gains legs (sorry), it’s time to start thinking about the effect this could have on pharma and new ways to embrace what’s known as Web3, an evolution of the way the internet is used and […]
ChatGPT and generative AI land in pharma marketing with sense of awe — and plenty of caution
AI has arrived and the Pharma industry needs to step enthusiastically into the future while building guiderails and protocols to keep the output both factual and safe. Generative AI is bringing great leaps forward in generating content at speed and volume and both agencies and pharma companies can benefit provided that they understand the risks. […]
Social Media’s Complex Club
First published in Pharmaceutical Executive. The evolution of social media pushes engagement with health care audiences forward. Zoom star replaced the podium star Pharm Exec consulted Christian Rodgers, industry marketing veteran and senior vice president, social media, at PRECISIONeffect, to discuss key opinion leaders (KOLs), digital opinion leaders (DOLs), and useful platforms. Rodgers had regularly […]
Omnichannel engagement is evolving
First published in MM+M. Medical marketing is in the midst of a transition from multichannel marketing to omnichannel strategies. SOURCE: GETTY IMAGES. Healthcare marketing is an industry dominated by buzzwords and over the past year or so, few have matched the staying power of ‘omnichannel engagement.’ Consumer expectations are constantly changing and marketers are faced with the […]
Where the wild ideas are
Introducing PRECISIONeffect’s new brainstorming app, Wild Cards Whether you’re concepting the next medical miracle or thinking through a catchy headline, unfiltered creativity is vital. The world’s greatest innovations have come from an “outside of the box” idea – or, as some might say, a wild idea. At PRECISIONeffect, we have a tendency to go off-leash […]
Are your brainstorms only a drizzle? Business app helps teams unleash more ideas quickly
“Wild Cards” combines party-game approach and behavioral research to help teams produce better brainstorm results First published in PR Newswire. Boston, July 11, 2022 – Generating an actual brainstorm – where ideas crash into one another, where lightning strikes, where potential floods the room – is elusive. Every marketer, strategist, creative person in every industry has […]
Parenting is hard, parental leave shouldn’t be
The United States is notoriously trailing the rest of the world when it comes to parental leave. A recent campaign from The Skimm, #ShowUsYourLeave, seeks to bring awareness and transparency to this deficit. To date, over 300 companies have participated – a great start to improve openness and equality. Inspired by Show Us Your Leave, […]
Every single day is rare disease day
First published on PharmaLive and MedAdNews. Every day is rare disease day if you live with one. NORD calculates that more than 30 million Americans (roughly the population of New York and Michigan) are affected by at least one of 7,000 rare diseases. If we are committed to changing the standard of care in rare […]
4 things every leader should do right now to attract and retain top talent
First published in Forbes. To compete during the Great Resignation, some agencies are upping their game: Top salaries? Check. Unlimited vacation? Check. Flexibility and endless perks? Check. So why are people still walking out the door? In a post-Covid-19 world, many people are feeling less and less fulfilled both at work and in their personal […]
The great resignation & the future of work: Carolyn Morgan of PRECISIONeffect on how employers and employees are reworking work together
First published in Authority Magazine. Redefining the workday: Our people and their stories change more rapidly than in the “before times.” Initially, people wanted to be in the office or WFH. But after surveying our people recently, we found more folks want to WFH, with the next group wanting to come back 1–2 days. We […]
