Changing the standard of care through social media

Phone with social media engagement icons

“Status Quo = Not Me” reads Christian Rodgers’, one of PRECISIONeffect’s newest leaders, LinkedIn profile. And he couldn’t be more truthful. For years, Christian has worked to bring healthcare and pharmaceutical brands into the digital fold through organic and paid social media. What was once considered “off limits” for brands in this sector is now […]

Creating positive campaign side effects through PR

Balloons with smiley faces indicating positivity

The best marketing approach is integrated – a concept our newest leader, Jessica Griffith, knows a thing or two about. Coming to PRECISIONeffect as SVP of Public Relations, Jessica has spent over a decade helping brands craft and amplify their story over multiple channels. Today, she shares why public relations (PR) is critical to every […]

Treating healthcare’s digital phobia

Hand holding pills with social media icons

Meet Georgette Pascāle, the newest leader to join the PRECISIONeffect team! Georgette has over 15 years of experience working with healthcare brands to elevate their PR and social  marketing efforts. In 2005, she founded her own communications agency, Pascāle Communications, and has seen tremendous success working with brands such as Lumenis, Glaukos, Johnson & Johnson, […]

Seamless marketing: Pinpoint execution & agile adjustment

People working, agile adjustments

How to put plans into action with Lauren Westberg, EVP, Managing Director.  This blog is part of a series on our data-driven discipline, INFLECTIONeffect.  Once you understand who you’re trying to reach and the behaviors you need to overcome to drive adoption, what’s next? How do you leverage data to decide the best medium for […]

Bigger and Better Together: PRECISIONeffect Acquires Pascāle

Pascale a PRECISIONeffect team

Genuine collaboration between agencies isn’t always easy. When you find a partner who makes you better, you stick with them. And if you’re really lucky and determined, you add them to your family.  We’ve added the Pascale team to ours – upping our offering with savvy medical public relations and unparalleled social media management. Pop […]

PRECISIONeffect London Announces Creative Promotions

Simon Wilson, Innovation Director and Liz Spencer, Creative Director

PRECISIONeffect, the industry’s only healthcare advertising agency dedicated to changing the standard of care, today announced the promotion of two long-term employees who have made significant and strategic contributions to client work from the London office. Simon Wilson Promoted to Innovation Director As innovation director at PRECISIONeffect, Wilson helps bring transformational ideas into practical reality across all agency […]

Digital transformation in biopharma

Digital Transformation

Would you like to have a view into key trends in the space of digital transformation and omnichannel excellence? Participate now in the Across Health’s Maturometer survey! For the last 13 years, Across Health (a global omnichannel engagement leader) has fielded the Maturometer, the most widely referenced research on the state of omnichannel in the […]