Bigger and Better Together: PRECISIONeffect Acquires Pascāle

Pascale a PRECISIONeffect team

Genuine collaboration between agencies isn’t always easy. When you find a partner who makes you better, you stick with them. And if you’re really lucky and determined, you add them to your family.  We’ve added the Pascale team to ours – upping our offering with savvy medical public relations and unparalleled social media management. Pop […]

PRECISIONeffect London Announces Creative Promotions

Simon Wilson, Innovation Director and Liz Spencer, Creative Director

PRECISIONeffect, the industry’s only healthcare advertising agency dedicated to changing the standard of care, today announced the promotion of two long-term employees who have made significant and strategic contributions to client work from the London office. Simon Wilson Promoted to Innovation Director As innovation director at PRECISIONeffect, Wilson helps bring transformational ideas into practical reality across all agency […]

Digital transformation in biopharma

Digital Transformation

Would you like to have a view into key trends in the space of digital transformation and omnichannel excellence? Participate now in the Across Health’s Maturometer survey! For the last 13 years, Across Health (a global omnichannel engagement leader) has fielded the Maturometer, the most widely referenced research on the state of omnichannel in the […]

Moving the needle: Identifying inflection points

A deeper dive into behavioral mapping with Kunsan Kim, SVP Brand Strategy, Planning. This blog is part of a series on our new data-driven platform, INFLECTIONeffect. Think about the last purchase you made. Why did you choose that brand or product? Are you confident in your decision? Did you see an ad or learn about […]

The devil is in the details: Drilling down your audience

The devil is in the details: Drilling down your target audience

An inside look into INFLECTIONeffect’s superior audience targeting capabilities with Pam Caputo, Associate VP of Media & Engagement. This blog is part of a series on our new data-driven platform, INFLECTIONeffect. A great campaign, email, or social media post won’t generate business results if the right users don’t see it. When it comes to bringing […]

PM360 ELITE 2021 Mentor – Lauren Westberg

First published on PM360. Building a Strong Team Lauren Westberg is proud of how much people love working at PRECISIONeffect. She has made it her goal to ensure the company hires the right people and then lets them excel. She knows that building relationships with the staff is what keeps people happy, keeps pushing them […]

Introducing Navigator365

Navigator365 - Actionable insights for omnichannel strategy and execution

Now is the time to start reimagining the future of customer engagement. We’re excited to announce that Precision Value & Health recently acquired Across Health, a global omnichannel engagement leader. One of their widely acclaimed assets is the feature-rich, cloud-based Navigator365 customer engagement analytics platform. This industry-leading, unique body of actionable data is your “license […]

A welcome bit of change

Wheelchair sticker on bitmoji

By: Jack DeManche, Associate Director of Digital Strategy Forget the pandemic – in the past year, we have witnessed overdue and historical shifts in awareness and action on social justice, inclusion, and accessibility. As a digital native, I can’t help but believe the internet and social media have been critical agents of the change. Some […]

Precision Value & Health snaps up Across Health

Carolyn Morgan, EVP of Physician and Patient Engagement at Precision Value & Health

First published on MM+M. As part of an effort to turbocharge its omnichannel platforms and digital transformation offering, Precision Value & Health is acquiring engagement consultancy Across Health, PV&H announced Wednesday. A consultancy based in Belgium, Across Health specializes in omnichannel strategy within the life-sciences space. Until now, the company’s footprint has mostly been limited […]

Now that COVID-19 vaccines have been approved, it’s our turn healthcare communicators

Syringe and vial

First published on PMLive.By: Sophie Morson, VP, Brand Strategy No one will ever deny that 2020 was an unprecedented year for our industry. Dedicated clinical teams working around the clock. Researchers exploring every possible defense. A global army of medics, administrators, and their auxiliary teams conducting clinical trials. All of this work came to fruition when […]