Opinion: A gray box warning for healthcare marketing
A recent AdAge piece noted how Big Pharma had “become one of the sexiest jobs in advertising,” by offering a safe space for creatives who want to rake in “easy” money. Some interviewed suggested healthcare creatives were complacent professionals looking for a low-pressure environment and hand-out paychecks. Our Chief Creative Officer, Deborah Lotterman, tackles this […]
People, patients, or assets? Why your pharma marketing strategy may not work
First published on PharmaLive.By: Pam Caputo, Associate VP, Media & Engagement Are you focusing on people, patients, or assets? Yes, there is a right answer, but it’s surprising how few people get it right today. Too many times, pharma marketers start by first worrying about what they can or can’t say about a drug that […]
#WFH diaries: Carolyn Morgan of PRECISIONeffect
First published on Muse by Clio. With no end in sight for the coronavirus pandemic, most folks are still working from home. We’re continuing to check in with marketing professionals to see how they’re faring. Below, we chat with Carolyn Morgan, president of PRECISIONeffect, an agency working with healthcare companies to change the standards of […]
“Time for self-reflection.” With Charlie Katz & Carolyn Morgan
First published on Thrive Global. As part of my series about the “How Business Leaders Plan To Rebuild In The Post COVID Economy”, I had the pleasure of interviewing Carolyn Morgan. Carolyn is the President of PRECISIONeffect, the nation’s only advertising agency working with innovative healthcare companies to change the standards of care. In addition to […]
In her own words: Carolyn Morgan homeschools two sets of twins and holds Zoom meetings across four geographies
First published on Biz Women. Even a pandemic is different for working women. The lines between personal and professional physically blur when working from home, often with a spouse, parent, child, pet or all of the above. Carolyn Morgan is president of PRECISIONeffect, the nation’s only advertising agency working with innovative healthcare companies to change […]
2 minutes with Deborah Lotterman, Chief Creative Officer
First published on Muse by Clio. Over 20 years in healthcare marketing, spanning virtually every specialty in pharmaceuticals, medical devices and diagnostics, Deborah Lotterman has helped develop award-winning campaigns for companies including Abbott Nutrition, AbbVie, ARIAD Pharmaceuticals, Auxilium Pharmaceuticals, BioMarin, Cubist Pharmaceuticals, Exact Sciences, Johnson & Johnson, Kaleo Pharmaceuticals, MEDA, Multiple Myeloma Research Foundation, Shire, Takeda Pharmaceuticals […]
