Dial up the right channel, frequency, content, and media according to the right people.
You don’t have to wonder about the best ways to engage your physician audience. We’ve surveyed over 65,000 doctors over the past few years, and they’ve told us.
Navigator365™ Core reveals their channel preferences across 15+ therapeutic areas. It all adds up to over 50 million data points, synthesized into valuable insights and made accessible in a highly interactive online platform. And it’s there at your fingertips, to inform your brand planning and omnichannel efforts.
Insight rooted in physician preference powers a truly personalized omnichannel experience.
Up-to-date data for uniquely actionable research.
Channels evolve, and so does physician sentiment. That’s why Navigator365™ Core provides a dynamic picture of your market. With over 15,000 healthcare providers surveyed annually in the United States and 20 other countries, and covering multiple therapeutic areas, you get the current look you need and can plan based on your audience’s preferences.
The data quality is very good and I use it on all my launches. It has really helped me and my team identify the best way to interact with our customer.
MCQ: The baseline measure that’ll make you wonder what you ever did without it.
In developing your go-to-market strategy, there’s an ever-growing number of channels to choose from. So how do you know which to favor? How do you compare one to the other? Navigator365™ assesses more than 50 channels for reach and impact, then uses a face-to-face rep visit as a reference point.
Does a particular tactic have more or less reach than a rep visit?
Does it have more or less impact than a rep visit?
This is a channel’s MCQ score, or multichannel equivalency. Simply put, with MultiChannel eQuivalency, we set the impact value of a face-to-face rep visit to 1 and recalibrate all other channels. Once you know these values, you can start to mix.
Navigator365™ has become a critical part in the tactical planning of our marketing activities, as it’s easy to consider trade offs between different channels.
Insight rooted in physician preference powers a truly personalized omnichannel experience.
Navigator365™ provides the tools you need to get started, execute, then see your efforts through to completion.
Navigator365™ Planner is the complimentary companion tool that helps you translate your omnichannel engagement strategy in a robust plan.
Navigator365™ Core lets you access your reports and analyze the data yourself with interactive power tools.
Navigator365™ Tracker is another complimentary companion tool that measures your campaign for impact.
If video is yours, this quick explainer gives you a closer look at the capabilities of Navigator365™.
And learn how you can improve your brand’s omnichannel leadership and customer experience versus your most direct competitors.
Precision Medicine Group is an integrated team of experts in fields from advanced lab sciences to translational informatics and regulatory affairs, payer insights to marketing communications. Together, we help our pharmaceutical and life-sciences clients conquer product development and commercialization challenges in a rapidly evolving environment.
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