To know
where you’re
going,

you have to know where you stand.

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Navigator365 Cx Benchmark

As a marketer, it’s your job to ask, “What kind of impact does my brand have with physicians relative to the competition?” Navigator365™ Cx Benchmark is designed to tell you exactly that. Our Competitive Brand Benchmark Report compares your brand to key competitors at the channel, functional (marketing, sales, medical, patient), and overall level.

Once you know where you stand, the question becomes, “How can I reorient?” Our industry-leading insights can point your team in the right direction by telling you:

How physicians rate the overall omnichannel engagement quality of your brand vs your competition

Which strategic channel and content decisions you should make to boost customer experience and business impact

Which content attributes you should prioritize

The Navigator365™ Cx Benchmark Report.

Brand channel
competitiveness
  • OCE leadership index (brand level)
  • Prioritization chart/brand (reach, impact, relative score)
  • Commercial & medical online vs F2F index (brand level)
  • Patient-centricity index
  • Channel impact by brand (20 channels)

Channel attribute importance vs brand attribute performance

  • Relative importance of channel attributes (6, from an HCP perspective)
  • Prioritization chart/brand (reach, impact, relative score)
Brand customer
experience & leadership
  • Brand net promoter score, plus drivers
  • Brand customer effort score
  • Brand customer experience, plus drivers

Give your brand the direction it needs.

Put Navigator365™ Cx Benchmark
to work for you.

Book a 30-minute call with one of our omnichannel experts.

And learn how you can improve your brand’s omnichannel leadership and customer experience versus your most direct competitors.

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Precision Medicine Group is an integrated team of experts in fields from advanced lab sciences to translational informatics and regulatory affairs, payer insights to marketing communications. Together, we help our pharmaceutical and life-sciences clients conquer product development and commercialization challenges in a rapidly evolving environment.

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Beginning May 20, 2024, the Precision Value & Health family of brands is becoming Precision AQ.

Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life changing medicines. Our global offerings include:
  • Commercialization research, strategy and product planning
  • HEOR
  • Market access
  • Advertising, Branding & PR
  • Medical communications
  • Investor relations and external communications
  • Learning & development
  • Data and product solutions (Access Genius, Navigator365, OncoGenius, EHR Solutions, KOL/DOL Map)
Our name, which stands for Precision Access Quotient, reflects our approach to removing barriers – fusing together science (IQ, or Intelligence Quotient) and empathy (EQ, or Emotional Quotient). The result is “AQ: Access Quotient”, a critical ingredient in navigating the therapy-to-patient journey informed by data-driven analytics and insights. To find out more about our global services and our unified mission, to empower access to life-changing medicines for all, visit: Precision AQ
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