Omnichannel Strategy - PRECISIONeffect

Omnichannel should align content seamlessly across platforms.

But without inflection points, it’s just a patchwork quilt.

While omnichannel is the word de jour in marketing, it’s been part of our quiver for some time. Long enough to know that simply blanketing an HCP or patient with messages across platforms isn’t efficient or effective.

Our vision of omnichannel was developed and optimized to drive adoption of your brand.

And that can only be achieved through the data-driven discipline of leveraging critical inflection points throughout the process. Something we call:

The INFLECTION EFFECT.

Here’s how we do it.

First, we build.

Conduct multiple forms of research to mine for insights (patient journey, voice-of-consumer, competitive, social listening, segmentation).
Leverage proprietary and 3rd party data.
Develop differentiated positioning and personalized messaging for each segment.
Design creative concepts that inspire audiences to take action.

Then, we activate.

Target inflection points with greatest potential for brand impact.
Identify messages, tactics, and channels with Navigator365.
Unlock momentum and exponential growth.
Track, optimize, adjust. Repeat.
Drive adoption and adapt as market dynamics shift.

PRECISIONeffect President Carolyn Morgan, sits down with agency leaders to discuss the elements and benefits of omnichannel marketing.

Ready to contact us?

Personalize your brand for all your audiences.